Front vs Gladly: Helpdesk Software Comparison 2026
Front and Gladly are both helpdesk and customer support platforms, but they are built for different operating models, budgets, and team workflows. This comparison reviews pricing, AI and automation, integrations, use cases, migration considerations, and practical buying trade-offs.
Quick verdict
Front is usually a stronger fit for SMB, SaaS / Chat teams that value Email, Collaboration, Account mgmt. Gladly is usually a stronger fit for Enterprise teams that value B2C, People-centric, Enterprise. On listed starting price, Front appears more affordable, but final cost depends on seats, add-ons, AI usage, support channels, and implementation scope. Based on the available G2 rating in this dataset, Front has the higher user rating.
Pricing comparison
Front starts at from $19/agent/mo, while Gladly starts at from $150/agent/mo. Treat this as a starting point, not a full total cost estimate. Real pricing can change with agent count, AI features, phone or messaging channels, advanced reporting, implementation, marketplace apps, and data migration needs.
| Factor | Front | Gladly |
|---|---|---|
| Starting price | from $19/agent/mo | from $150/agent/mo |
| G2 rating | 4.7 | 4.5 |
| Best fit | SMB, SaaS / Chat | Enterprise |
| Founded | 2013 | 2014 |
| HQ | San Francisco, USA | San Francisco, USA |
| Customers | 9,000+ | 1,000+ |
| Known clients | Shopify, Lyft, Mailchimp, 1-800-Flowers | Crate & Barrel, Ulta Beauty, Ralph Lauren, Warby Parker |
AI and automation
Front
Front AI — AI-drafted replies, conversation summaries, smart suggestions for shared inboxes.
Gladly
Gladly AI — voice AI agent for order status and refunds, automated routing by customer lifetime value.
For AI buying decisions, compare not only feature names but also automation limits, handoff quality, knowledge base dependency, pricing per resolution or add-on, reporting, and how much configuration your team needs before AI becomes useful.
Integrations
Front is commonly evaluated by teams that need Email, Collaboration, Account mgmt. Gladly is commonly evaluated by teams that need B2C, People-centric, Enterprise. Before choosing, check native integrations for your CRM, ecommerce platform, chat tools, telephony, BI stack, identity provider, and data warehouse.
When to choose Front
Choose Front when its pricing model, workflow depth, and operational fit match your team better than Gladly. It may be the better option if the following strengths are central to your support strategy:
- Familiar email-like interface
- Great for account management
- Seamless collaboration
Watch out for these limitations before committing:
- Lacks traditional ticketing features like portal/KB
- Expensive for what it is
When to choose Gladly
Choose Gladly when its ecosystem, product direction, and implementation model are a better fit for your team than Front. It may be the better option if these strengths matter most:
- Radical 'people-centric' approach
- Great for B2C
- Unified timeline
Check these trade-offs carefully before rollout:
- Very high entry price
- Not ideal for B2B/ITSM
Migration considerations
If you are moving from Front to Gladly, or from Gladly to Front, the main challenge is usually not just ticket export. You need to plan how users, organizations, companies, comments, private notes, attachments, tags, statuses, custom fields, knowledge base articles, and record relationships will map into the new system.
Before migration, verify API limits, attachment handling, deleted or archived records, field mapping, ticket status logic, agent matching, knowledge base structure, and whether you need a delta migration close to go-live.
FAQ
The main difference is usually fit: pricing model, workflow depth, integrations, AI capabilities, implementation complexity, and the type of support team each product serves best.
Not universally. Front can be better for some teams, while Gladly can be better for others. The right choice depends on your support channels, team size, budget, automation needs, and existing software stack.
Yes, in many cases you can migrate tickets, users, companies, comments, attachments, tags, custom fields, and knowledge base data. The exact scope depends on each platform's API and export/import limitations.
Based on listed starting prices, Front is cheaper at entry level. However, total cost depends on add-ons, AI usage, number of agents, support channels, and implementation work.