Kustomer vs Gladly

Choosing between Kustomer and Gladly? Both platforms can work for customer support teams, but they usually fit different company sizes, workflows, and budget expectations.

OmnichannelRetailCRMB2CPeople-centricEnterprise

When to choose Kustomer

  • True omnichannel timeline
  • Deep customer context
  • Great for retail

When to choose Gladly

  • Radical 'people-centric' approach
  • Great for B2C
  • Unified timeline

Key differences between Kustomer and Gladly

FactorKustomerGladly
Best fitenterprise and mid-market teamsenterprise and mid-market teams
Starting priceFrom $89/agent/moFrom $150/agent/mo
G2-style rating4.3/54.5/5
Main focusAI-assisted support and automationticket management, collaboration, and support operations
Categoryenterprise, ecomenterprise

Kustomer limitations

  • Expensive starting price
  • Complex implementation

Gladly limitations

  • Very high entry price
  • Not ideal for B2B/ITSM

Switching from Kustomer to Gladly or the other way around?

Use Help Desk Migration to move tickets, customers, agents, groups, comments, attachments, and historical support data with less manual work.

Plan a migration

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