Gorgias vs Thena: Helpdesk Software Comparison 2026
Gorgias and Thena are both helpdesk and customer support platforms, but they are built for different operating models, budgets, and team workflows. This comparison reviews pricing, AI and automation, integrations, use cases, migration considerations, and practical buying trade-offs.
Answer-first summary
Gorgias vs Thena: choose Gorgias if you need teams that prioritize ['built specifically for shopify/magento', 'order actions directly in tickets', 'great social media integration']; choose Thena if you need teams that prioritize ['slack-first customer support', 'great for b2b saas']. Gorgias lists from $10/mo by ticket volume; Thena lists custom pricing. Verify current vendor pricing and AI add-ons before budgeting.
Official sources and pricing caveats
Use the following vendor pricing pages to verify current tiers, billing intervals and add-on costs. The comparison is editorial; published entry prices are not equivalent total-cost quotes.
Pricing source checks in the underlying dataset: 2026-10-13. These are research timestamps, not a promise that prices remain current.
Quick verdict
Gorgias is a stronger fit for teams that prioritize ['built specifically for shopify/magento', 'order actions directly in tickets', 'great social media integration']. Thena is a stronger fit for teams that prioritize ['slack-first customer support', 'great for b2b saas']. Use the comparison below to check pricing source, AI scope, migration complexity, and integrations before choosing.
Pricing comparison
Gorgias lists from $10/mo by ticket volume; Thena lists custom pricing. Treat this as a starting point, not a full total cost estimate. Real pricing can change with seats, AI usage, channels, reporting, implementation, marketplace apps, and data migration needs.
| Factor | Gorgias | Thena |
|---|---|---|
| Starting price | from $10/mo by ticket volume | custom pricing |
| G2 rating | 4.6 | 4.9 |
| Best fit | E-commerce | SaaS / Chat |
| Founded | 2015 | 2022 |
| HQ | San Francisco, USA | San Francisco, USA |
| Customers | 15,000+ | 400+ |
| Known clients | Steve Madden, Thinx, MVMT, Krave Beauty | B2B SaaS companies using Slack for customer channels |
AI and automation
Gorgias
AI Agent for e-commerce — automated WISMO replies, discount code generation, order cancellations. Intent and sentiment detection for ticket prioritization.
Thena
AI-powered auto-responses and ticket classification directly inside Slack customer channels.
For AI buying decisions, compare not only feature names but also automation limits, handoff quality, knowledge base dependency, pricing per resolution or add-on, reporting, and how much configuration your team needs before AI becomes useful.
Integrations
Gorgias is commonly evaluated by teams that prioritize ['built specifically for shopify/magento', 'order actions directly in tickets', 'great social media integration']. Thena is commonly evaluated by teams that prioritize ['slack-first customer support', 'great for b2b saas']. Before choosing, check native integrations for your CRM, ecommerce platform, chat tools, telephony, BI stack, identity provider, and data warehouse.
When to choose Gorgias
Choose Gorgias when you need teams that prioritize ['built specifically for shopify/magento', 'order actions directly in tickets', 'great social media integration'].
- ['Built specifically for Shopify/Magento', 'Order actions directly in tickets', 'Great social media integration']
Check these trade-offs before rollout:
- ['Pricing based on ticket volume (can get expensive)', 'Not suitable for B2B/SaaS', 'Limited reporting']
When to choose Thena
Choose Thena when you need teams that prioritize ['slack-first customer support', 'great for b2b saas'].
- ['Slack-first customer support', 'Great for B2B SaaS']
Check these trade-offs before rollout:
- ['Limited traditional channels']
Migration considerations
If you are moving from Gorgias to Thena, or from Thena to Gorgias, the main challenge is usually not just ticket export. You need to plan how users, organizations, companies, comments, private notes, attachments, tags, statuses, custom fields, knowledge base articles, and record relationships will map into the new system.
Before migration, verify API limits, attachment handling, deleted or archived records, field mapping, ticket status logic, agent matching, knowledge base structure, and whether you need a delta migration close to go-live.
Review methodology and disclosure
Reviewed by Dmytro Lazarchuk, founder of Help Desk Migration. HelpDesk Picker is an independent software comparison project connected to Help Desk Migration. Some pages link to HDM migration services, but platform rankings and comparison notes are based on public product information, vendor documentation, pricing pages, and visible feature evidence. Read the methodology.
FAQ
The main difference is usually fit: pricing model, workflow depth, integrations, AI capabilities, implementation complexity, and the type of support team each product serves best.
Not universally. Gorgias can be better for some teams, while Thena can be better for others. The right choice depends on your support channels, team size, budget, automation needs, and existing software stack.
Yes, in many cases you can migrate tickets, users, companies, comments, attachments, tags, custom fields, and knowledge base data. The exact scope depends on each platform's API and export/import limitations.
Based on listed starting prices, Gorgias is cheaper at entry level. However, total cost depends on add-ons, AI usage, number of agents, support channels, and implementation work.