Gladly vs Helply / GrooveHQ: Helpdesk Software Comparison 2026
Gladly and Helply are both helpdesk and customer support platforms, but they are built for different operating models, budgets, and team workflows. This comparison reviews pricing, AI and automation, integrations, use cases, migration considerations, and practical buying trade-offs.
Answer-first summary
Gladly vs Helply: choose Gladly if you need teams that prioritize ["radical 'people-centric' approach", 'great for b2c', 'unified timeline']; choose Helply if you need teams that prioritize ['ai-native b2b support platform', 'no seat-based pricing', 'outcome-based ai model']. Gladly lists custom pricing; Helply lists free platform / AI outcome model. Verify current vendor pricing and AI add-ons before budgeting.
Quick verdict
Gladly is a stronger fit for teams that prioritize ["radical 'people-centric' approach", 'great for b2c', 'unified timeline']. Helply is a stronger fit for teams that prioritize ['ai-native b2b support platform', 'no seat-based pricing', 'outcome-based ai model']. Use the comparison below to check pricing source, AI scope, migration complexity, and integrations before choosing.
Brand naming and legacy search terms
Product names in helpdesk and ITSM change faster than buyer search behavior. HelpDeskPicker keeps current names and high-intent legacy names together so comparisons remain useful for users searching either version.
- Helply (formerly GrooveHQ): Helply is the current brand for the Groove + InstantDocs rebrand. Buyers may still search for Groove, GrooveHQ, Groove HQ, or GroveHQ, so the canonical Helply profile keeps these legacy names visible for search intent and migration research. Legacy terms: Groove, GrooveHQ, Groove HQ, GroveHQ.
Pricing comparison
Gladly lists custom pricing; Helply lists free platform / AI outcome model. Treat this as a starting point, not a full total cost estimate. Real pricing can change with seats, AI usage, channels, reporting, implementation, marketplace apps, and data migration needs.
| Factor | Gladly | Helply |
|---|---|---|
| Starting price | custom pricing | free platform / AI outcome model |
| G2 rating | 4.5 | 4.5 |
| Best fit | Enterprise | SMB |
| Founded | 2014 | 2011 |
| HQ | San Francisco, USA | Remote (USA) |
| Customers | 1,000+ | 8,000+ |
| Known clients | Crate & Barrel, Ulta Beauty, Ralph Lauren, Warby Parker | Bootstrapped SaaS companies, small support teams |
AI and automation
Gladly
Gladly AI — voice AI agent for order status and refunds, automated routing by customer lifetime value.
Helply
Basic — some AI reply suggestions added in recent updates.
For AI buying decisions, compare not only feature names but also automation limits, handoff quality, knowledge base dependency, pricing per resolution or add-on, reporting, and how much configuration your team needs before AI becomes useful.
Integrations
Gladly is commonly evaluated by teams that prioritize ["radical 'people-centric' approach", 'great for b2c', 'unified timeline']. Helply is commonly evaluated by teams that prioritize ['ai-native b2b support platform', 'no seat-based pricing', 'outcome-based ai model']. Before choosing, check native integrations for your CRM, ecommerce platform, chat tools, telephony, BI stack, identity provider, and data warehouse.
When to choose Gladly
Choose Gladly when you need teams that prioritize ["radical 'people-centric' approach", 'great for b2c', 'unified timeline'].
- ["Radical 'people-centric' approach", 'Great for B2C', 'Unified timeline']
Check these trade-offs before rollout:
- ['Very high entry price', 'Not ideal for B2B/ITSM']
When to choose Helply
Choose Helply when you need teams that prioritize ['ai-native b2b support platform', 'no seat-based pricing', 'outcome-based ai model'].
- ['AI-native B2B support platform', 'No seat-based pricing', 'Outcome-based AI model']
Check these trade-offs before rollout:
- ['Newer positioning after Groove', 'Best fit for B2B companies', 'Outcome pricing needs fit validation']
Migration considerations
If you are moving from Gladly to Helply, or from Helply to Gladly, the main challenge is usually not just ticket export. You need to plan how users, organizations, companies, comments, private notes, attachments, tags, statuses, custom fields, knowledge base articles, and record relationships will map into the new system.
Before migration, verify API limits, attachment handling, deleted or archived records, field mapping, ticket status logic, agent matching, knowledge base structure, and whether you need a delta migration close to go-live.
Review methodology and disclosure
Reviewed by Dmytro Lazarchuk, founder of Help Desk Migration. HelpDesk Picker is an independent software comparison project connected to Help Desk Migration. Some pages link to HDM migration services, but platform rankings and comparison notes are based on public product information, vendor documentation, pricing pages, and visible feature evidence. Read the methodology.
FAQ
The main difference is usually fit: pricing model, workflow depth, integrations, AI capabilities, implementation complexity, and the type of support team each product serves best.
Not universally. Gladly can be better for some teams, while Helply can be better for others. The right choice depends on your support channels, team size, budget, automation needs, and existing software stack.
Yes, in many cases you can migrate tickets, users, companies, comments, attachments, tags, custom fields, and knowledge base data. The exact scope depends on each platform's API and export/import limitations.
Based on listed starting prices, Helply is cheaper at entry level. However, total cost depends on add-ons, AI usage, number of agents, support channels, and implementation work.